How should I brief the AI creative director?
Include the audience, offer, desired action, platform, duration and existing brand rules. Describe the outcome before prescribing an animation.
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Include the audience, offer, desired action, platform, duration and existing brand rules. Describe the outcome before prescribing an animation.
Use 9:16 for full-screen Reels, TikTok and Shorts. Use 1:1 when feed flexibility or cross-platform placements matter more than full-screen immersion.
Suggestions are ranked from transcript-based signals including hook strength, clarity and whether the section works without the full episode. Treat ranking as triage, then review the context.
Use short lines, strong contrast, safe margins and a consistent vertical position. Correct proper nouns manually and avoid covering faces or essential product detail.
Yes. Keep core identity decisions stable and create campaign-specific motifs or accent treatments as reusable assets rather than changing the foundational kit.
Usually weaker than the first exciting preview. Test several lighting conditions and skin tones, then reduce intensity until the look is recognisable without damaging the image.
Check spelling, safe areas, audio levels, source licences, calls to action, scene timing, aspect ratio and the final frame. Watch once with sound and once muted.
It can identify likely gaps, but not every pause is wasted. Keep pauses that improve comprehension, emotion or comedic timing.
Keep separate brand kits, assets and projects per client. Use shared process templates, not shared customer media or confidential copy.
Brand rules, uploaded assets, clip outputs, motion scenes and colour looks stay connected. That reduces exports, re-uploads and repeated briefing between applications.
No. Treat it as a structured first pass. Verify claims, inspect framing, correct captions, apply brand judgement and obtain the same approvals you would for human-created work.
They let you export motion titles or graphics with alpha and place them over footage in compatible editors without a solid background.