THE DREAMLAB FIELD GUIDE
Creative AI,
explained properly.
Practical education from the system we built and use—without promises of one-click virality.
How to create a branded motion video without starting in After Effects
A practical workflow for turning a brief, brand kit and media into an editable social video and finished MP4.
02 / CLIPLABHow to turn a podcast into social clips with AI
Upload, transcribe, rank, reframe, caption and export useful short clips from a long recording.
03 / BRAND STUDIOBuild a reusable brand kit for video, campaigns and social
Turn colours, typography, voice and vector motifs into a repeatable system that moves between design and motion.
04 / LUTSCreate and use LUTs for consistent brand colour
Understand what a LUT can do, what it cannot do and how to build a portable .cube look.
05 / WORKFLOWAn AI creative workflow for small marketing teams
Connect brand direction, campaign design, long-form repurposing, colour and delivery without adding five disconnected subscriptions.
06 / RESPONSIBLE AIWhat AI video tools should—and should not—automate
A clear guide to using AI for speed while keeping consent, accuracy and creative judgement with people.